Maslow Development Inc.

SERVICES
Branding and Identity
Illustration
Print Design
Responsive Web Design

ROLE
Design Lead at B+M Studio

YEAR
2017

B+M TEAM-MATE  Maya Rafie (Brand Strategy)


Socially consious real-estate development.


Maslow Development Inc. is a real estate development company that co-designs and develops community-benefiting additions around high performing public schools.

A few years ago, Maslow Development Inc.’s founder, Derwin Sisnett, led the effort to revitalize one of the most distressed neighborhoods in the city of Memphis through the development of a mix-used complex anchored around a 500-student highschool and a 600-person elementary school. This resulted in the addition of a community center, a recreation center, a dental clinic and a health clinic for the families and their children who attend the schools in the area.

DESIGN PROCESS







Based on the context and information gathered through the first two stages of the process. We felt it was nessicary to come up with several personas to define Maslow’s brand characteristics to guide us in developing not only a cohesive visual language but also to set a relatable tone to it’s audience.

The outcome which was agreed upon by us and the leadership team was to go with the artist persona - a creative rebel pushing for a message of social change through engagement and interaction. In their industry's eco-system, growing an innovative and colorful personality allows Maslow to set their unique tone, stand out in the crowd and push their positive message across a range of different groups of people.





Based on the context and information gathered through the first two stages of the process. We felt it was nessicary to come up with several personas to define Maslow’s brand characteristics to guide us in developing not only a cohesive visual language but also to set a relatable tone to it’s audience.





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Designed with  by Brandon 2020